Premier Fitness Source is committed to changing lives by positively impacting the fitness, health and wellness of our individual customers and the world as a whole.


To accomplish this mission we will strictly adhere to our core values:

CUSTOMER ORIENTED – We will listen to our customers to identify their needs and then strive to exceed their expectations, both during and after the sale. 

COMMITTED – We will pursue excellence in everything we do.  We will constantly seek to increase our knowledge of the ever changing fitness industry so that we can help to maximize our customers’ success.  We will also continuously evaluate and update our business practices in order to remain at the forefront of our profession.  

COLLABORATIVE – We will partner with suppliers who offer products that lead the fitness industry in performance and innovation.   We will only offer products and services that pass the test of delivering outstanding value to our customers.

COMMUNITY CENTERED – We will support any individual or group that increases the general public’s fitness, health and wellness.  We will be involved in events and causes that further these goals.